☕️ About

I’m Marco van Heerde, Head of Product at CowManager — the coolest ag-tech company you’ve probably never heard of.

We build ear sensors for dairy cows that improve animal welfare and, as a result, optimize milk yield. Happier cows are healthier cows, and healthier cows produce more milk.

Our app and web platform give farmers and farm employees real-time insights into cow health, fertility, and eating behavior. By combining hardware, software, and integrations, we enable magical features like Find My Cow and automated cow sorting — turning complex farm operations into something intuitive and actionable.

It’s so rewarding to work on technology that improves cow wellness, boosts farm effectiveness, and contributes to feeding the world 🍼🧀🍦

Before that, I was Head of Product at Someday, a fintech start-up on a mission to improve the financial agility of individuals. I occasionally teach product management. My most recent class was on product strategy at the Amsterdam Product Club.

Earlier in my career, I was Head of Product of the KLM Mobile app and co-founded the product design agency Somehow (no relation:)).

I studied Business Administration at Erasmus University in Rotterdam, where I majored in Strategic Management. I also graduated from the Hallo Academy Amsterdam, a one-year postgraduate program for applied creativity, strategy, and concept development.

As a typical Dutchman, I live on a houseboat in Amsterdam, which I spend too much time restoring on the weekends. It’s almost done and becoming gorgeous!

I never spend enough time in the ocean, which plays a big part in my life. Being a surfer in the North Sea teaches you perseverance, self-reliance, and an eye for beauty in grim places, skills you definitely need in product management.

If you are interested in product management coaching, need help with your product strategy, or just want to do a coffee, let me know!